USZIT Campaign

Created in collaboration with Get Some Popcorn, this extended reality campaign for Zurich beverage brand USZIT brought oversized product moments into familiar urban environments.

Across a summer and winter chapter, USZIT’s beer and new Hard Tea cans became playful, larger-than-life interventions in the city — surrounded by blooming greenery, buzzing insects, snowfall and shifting seasonal atmospheres. The films paired product storytelling with a subtle reference to the brand’s environmental commitment, turning the launch into a series of surreal yet grounded visual moments.

Studio Toericht handled the full production in-house, from concept development and filming to 3D animation, compositing, post-production and sound design.