Nike Air Max Day

IMMERSIVE SPACE

To present the new Nike Air Max DN, Titolo and Nike invited Studio Toericht to create an immersive environment that explores the intersection of street culture and Air Max DNA.A virtual world was constructed. By tracking people's positions in the room, visitors were able to navigate through this world and explore the concept of shifted reality at their own pace. To guarantee an individual experience for every visitor, the world was live-rendered, featuring shifting day and night cycles as well as hidden animations.

photographs by Clément Ardin, www.clementardin.ch